Trademark Audits

Trademark Review / Trademark Portfolio Management

If your business has an extensive trademark portfolio, you may find it useful and highly cost-effective to have Cutner & Associates conduct a trademark audit to determine whether your trademarks are being properly used, maintained, and protected.  If you are establishing a new business, or launching a new brand or a new product, you may profit from good advice on the selection, registration, and maintenance of your trademark. You may benefit from good advice about “intent to use” trademark applications, and how these can secure protection during the time period needed to prepare for the launch of your business, brand, or product. For all these concerns, you need a skilled trademark lawyer who will conduct a thorough and thoughtful analysis, and give you sound legal advice.

The law firm of Cutner & Associates, P.C., in New York City, conducts trademark audits for existing companies and helps new and existing companies with trademark portfolio management. The firm works with individuals and businesses nationally and internationally, and many of its clients come from metropolitan New York and the tri-state region, including Connecticut and New Jersey.

A trademark audit from Cutner & Associates, P.C., includes a review of the client’s existing trademark registrations and applications to ascertain

• whether the trademarks are being applied for, and maintained in a proper and timely way
• whether the trademarks are being used in manner consistent with, and protected by, their registrations
• whether the trademarks are registered in the proper classes, and for the appropriate goods and services
• whether the client is incurring needless expense by maintaining trademarks that are no longer of interest, or no longer protected by their registrations
• whether the client is being exposed to unnecessary risks by failing to protect its trademarks in the proper classes, or failing adequately to describe the goods and services for which coverage is needed
• whether the client is incurring needless expense by maintaining trademarks in countries where there is little or no value in doing so
• whether the client is at risk vis-à-vis competitors by failing to protect its trademarks in other countries
• whether the client is properly policing its marks, and keeping proper records of such activities
• whether any of the clients’ marks are exposed to the risk of going “generic”

In trademark matters, Cutner & Associates, P.C., represents clients from all over the world, having handled matters for clients from, for example, France, Germany, United Kingdom, Switzerland, Belgium, Italy, and Latin America. The firm works with a global network of foreign associates to facilitate trademark protection internationally.

In addition to conducting trademark reviews and assisting clients with trademark portfolio management, the attorneys at Cutner & Associates, P.C., provide legal counsel in trademark registration and trademark litigation

Contact the law firm of Cutner & Associates, P.C., to schedule a trademark audit.