Trademark Application / Trademark Registration

Trademark Tips

International Trademark Attorneys

A trademark identifies the origin or source of goods or services, and represents the reputation and good will of a business. For many businesses, their trademarks are among their most valuable assets.

In the United States, businesses acquire trademark rights by using their trademarks in commerce in connection with the sale of goods or services. It usually makes good sense to register a mark that is in use, or one that a business intends to use in the future. Also, when a business has a global brand, or intends to launch a new product in overseas markets, or has a fear of competition or dilution from counterfeiters or knock-off artists, it will be important to obtain trademark protection in foreign countries as well.

Registering a trademark can be complex and time consuming. The United States Patent and Trademark Office examines all applications to register trademarks, and initially rejects the large majority of them. Skill and experience count when analyzing the availability of a proposed trademark, preparing an application to register the proposed mark, responding to Trademark Office rejections and “office actions,” and making sure that the trademark registration issues in the proper form.

The attorneys at the law office of Cutner & Associates, P.C., in New York City, have extensive experience handling trademark applications for clients in the United States and throughout the world. Many of the firm’s clients come from the metropolitan New York area and the tri-state region (including New Jersey and Connecticut).

The firm advises clients on global trademark registration programs, and has helped clients secure foreign trademark registrations in foreign countries around the world. The firm is familiar with multilateral international treaties which sometimes provide a very cost-effective method of securing registrations in multiple countries at the same time. These include the European Community Trademark (CTM), the Madrid Agreement, and the Madrid Protocol (which the United States joined in 2003). Also, the firm works with “foreign associate” trademark firms, and has long standing relationships with a large network of legal professionals internationally. The firm’s foreign associates know and understand the needs of U.S. businesses when trademark services are required.

Trademark Registration Lawyers

To maintain a trademark registration, the owner must comply with use requirements and make appropriate and timely filings of statements of use and renewals. Cutner & Associates, P.C., will monitor your trademark portfolio, ensuring that filings necessary for maintaining your trademark registrations are made on time. They will advise you when it is time to renew your trademark registrations and prepare and file all documents necessary to effect renewal. Upon request, the firm will advise clients on internal mechanisms to help clients manage their trademark portfolios.

Also, the trademark attorneys at Cutner & Associates, P.C., assist clients in keeping their registrations current, by recording assignments of trademarks, and making sure that ownership is recorded in the proper name following mergers or acquisitions.

In addition to trademark registration, the lawyers at Cutner & Associates, P.C., conduct trademark audits and represent trademark owners and alleged infringers in trademark litigation.

To schedule a confidential meeting with our trademark attorneys, contact us.